Be the answer.
Generative Engine Optimization for brands that need to stay visible as search becomes AI. Technical AI readiness, content strategy, and measurement. From consultants who've already done this at Fortune 1000 scale.
Search is becoming AI. Most brands aren't ready.
Google's AI Overviews. ChatGPT. Perplexity. Claude. Your customers are increasingly finding answers without ever clicking a blue link. The brands that get cited in those answers win. Everyone else disappears.
Being cited isn't an accident. It takes a site that generative engines can crawl, retrieve, and trust. It takes content written to be quoted, not just read. And it takes a measurement layer that shows you what's working, not just what used to.
That's what we do. All of it.
Four ways to work with us.
Proof, not promises.
A blog reengineered for generative search.
Their blog was declining and invisible to AI. Starting June 2025, we pruned what wasn't working, refreshed what was, and authored net-new content purpose-built to be cited by generative engines. Nine months later, the results speak for themselves.
Read the full case study →January 2026
visibility growth
Top 3 positions
and counting
Senior operators. No middle layer.
You hire us. We do the work. No handoffs.
Chris Humphrey
Ten years leading technical SEO, search visibility, and measurement across Consumer Cellular, General Assembly, Choice Hotels, UTI, and Recurrent Ventures. Nominated for Best B2B SEO Campaign at Investis Digital. Builds the tools and data infrastructure that make AI-era SEO measurable.
Zac Otz
Over twenty years in content strategy, copywriting, and brand storytelling across B2B, B2C, and B2G. Currently Head of Content at General Assembly. Previously VP of Content Marketing at Associated Bank. Runs content programs that generative engines actually want to cite.
Notes from the field.
What is Generative Engine Optimization?
GEO is the discipline of making your content the source generative engines reach for when they answer a question. It is not rebranded SEO.
Read →Why we started this firm
Search is changing. Most agencies aren't ready. We are. A note on why we built this and who it's for.
Read →