Insights
Notes from the field.
Practical writing on generative engine optimization, AI readiness, content strategy, and measurement. Written by the people doing the work.
What is Generative Engine Optimization?
GEO is the discipline of making your content the source generative engines reach for when they answer a question. It is not rebranded SEO.
Read →Why we started this firm
Search is changing. Most agencies aren't ready. We are. A note on why we built this and who it's for.
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