A firm built for the shift.
Two senior practitioners. One table. Every engagement is partnered, never delegated. Every strategy is written by the people who will execute it. No accounts team, no handoff, no lost context.
Senior operators. No middle layer.
Chris Humphrey
Ten years leading technical SEO, search visibility, and measurement across Consumer Cellular, General Assembly, Choice Hotels, UTI, and Recurrent Ventures. Nominated for Best B2B SEO Campaign at Investis Digital. Builds the tools and data infrastructure that make AI-era SEO measurable. Based in Phoenix.
Zac Otz
Over twenty years in content strategy, copywriting, and brand storytelling across B2B, B2C, and B2G. Currently Head of Content at General Assembly. Previously VP of Content Marketing at Associated Bank and PR and Content Manager at Bend Financial. Runs content programs that generative engines actually want to cite. Based in Milwaukee.
A small firm is the feature, not a limitation.
There's a reason the best consulting firms in other disciplines stay small. Generative search is a fast-moving field where the right answer changes every quarter, and the only way to stay current is to be in the weeds constantly. That's hard to do at scale. It's not hard to do with two.
We don't plan to grow into a big agency. We plan to take on a small number of clients at a time and do the best work available on the market for them. If you want to hire an agency with three hundred people and a glossy pitch deck, there are many to choose from. If you want to hire two practitioners who will still be in your Slack next year, that's us.
How we work.
Intro call
A thirty-minute conversation to understand your situation and whether we're the right fit. No hard sell. If we're not the right partner for what you need, we'll tell you.
Audit
Three to four weeks. We diagnose your site, your content, and your measurement. You get a written report, a working session, and a clear recommendation on what should happen next.
Engagement
Based on what the audit finds, we propose the right structure: advisory, execution, or a full rebuild. Every engagement is scoped around outcomes, not hours.
Partnership
We don't disappear after delivery. Every engagement ends with a clear handoff and an open door. Many of our best clients come back a year later for the next project.